Engineering, marketing, and operations writing, practical, opinionated, and always anchored in real production experience.
Why your eval set is the most important code you’ll write this quarter.
8 min read · April 2026
The ROAS chart that lies, and the one that doesn’t.
Kolkata · what hiring senior engineers actually feels like.
Cadence
monthly · no drip funnels
What separates a great website partner in Kolkata from the rest. Process, pricing, and the things to ask before you sign.
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