Audit & creative reset
Funnel audit, attribution baseline, creative system rebuild, lifecycle audit.
Premium D2C beauty brand. Performance and organic engine built to grow direct revenue while holding ROAS.
Performance and organic engine built to grow direct revenue while holding ROAS.
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This is a representative engagement pattern, not a specific named client. The metrics listed are what this kind of work is measured on, not results. We share named references on a private intro call, with the client’s explicit permission.
Engagement · 12 monthsD2C Retail
Illustrative
Revenue
Direct revenue
Organic
Organic sessions
ROAS
Blended ad return
Challenge
A premium D2C brand with strong product-market fit was capped by fragmented creative, paid, and SEO operations. Blended ROAS was eroding and organic was flat.
Approach
- Unified pod for creative, paid, and SEO. One weekly cadence, one metric stack.
- Editorial SEO content engine and storefront performance work in parallel.
- Lifecycle and post-purchase comms tuned for AOV and repurchase.
Outcome
Designed to grow direct revenue and organic traffic while holding blended ROAS, without relying on a big jump in spend.
Brief us on your engagementHow we ran it
The shape of the engagement.
Storefront performance
Headless Shopify components, PDP / PLP rebuild for speed and conversion.
Paid + SEO compound
Creative-first paid playbook, editorial SEO engine, A/B testing live.
Operate
Weekly creative reviews, monthly content shipping, quarterly economic review.
Services involved
Capabilities we deployed.
Stack we shipped with
The tools that did the work.
Shopify Plus
Klaviyo
Triple Whale
Meta Ads
Google Ads
TikTok Ads
GA4
Yotpo
What we measure
Premium D2C beauty brand · the scorecard.
Metrics agreed in week one, reviewed weekly with the sponsor and reported quarterly to the exec team.
- Business metrics, not vanity metrics.
- Multiple capabilities, one accountable team.
- Stack chosen for fit, not familiarity.
Revenue
Direct revenue
Organic
Organic sessions
ROAS
Blended return on ad spend
AOV
Average order value
"A unified creative system, paid media playbook, and SEO content engine built to compound month over month, with weekly reporting the team can use."
More work
Other engagements worth a look.
Let's build
Ready to engineer the next chapter of your business?
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