Audit & creative reset
Funnel audit, attribution baseline, creative system rebuild, lifecycle audit.
Premium D2C beauty brand. Performance and organic engine grew direct revenue 2.
Performance and organic engine grew direct revenue 2.5 to 3x while ROAS held steady.
i
This is a representative engagement pattern, not a specific named client. Numbers are typical of the work we ship in this category. We share named references on a private intro call, with the client’s explicit permission.
Engagement · 12 monthsD2C Retail
Illustrative
2.5 to 3x
Direct revenue
+180%
Organic sessions
5x+
Blended ROAS
Challenge
A premium D2C brand with strong product-market fit was capped by fragmented creative, paid, and SEO operations. Blended ROAS was eroding and organic was flat.
Approach
- Unified pod for creative, paid, and SEO. One weekly cadence, one metric stack.
- Editorial SEO content engine and storefront performance work in parallel.
- Lifecycle and post-purchase comms tuned for AOV and repurchase.
Outcome
2.7x direct revenue, 186% organic growth, blended ROAS held over twelve months without a major spend increase.
Brief us on your engagementHow we ran it
The shape of the engagement.
Storefront performance
Headless Shopify components, PDP / PLP rebuild for speed and conversion.
Paid + SEO compound
Creative-first paid playbook, editorial SEO engine, A/B testing live.
Operate
Weekly creative reviews, monthly content shipping, quarterly economic review.
Services involved
Capabilities we deployed.
Stack we shipped with
The tools that did the work.
Shopify Plus
Klaviyo
Triple Whale
Meta Ads
Google Ads
TikTok Ads
GA4
Yotpo
By the numbers
Premium D2C beauty brand · the result.
Metrics agreed in week one, reviewed weekly with the sponsor and reported quarterly to the exec team.
- Real metric, not vanity. Reviewed weekly.
- Multiple capabilities, one accountable team.
- Stack chosen for fit, not familiarity.
2.7x
Direct revenue
+186%
Organic sessions
5.1x
Blended ROAS sustained
+22%
AOV from lifecycle
"A unified creative system, paid media playbook, and SEO content engine that compounded month over month, with weekly reporting the team actually used."
More work
Other engagements worth a look.
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