Audit & strategy
Funnel deep-dive, content inventory, SEO and CRO audit, target persona work.
B2B analytics SaaS. Re-platformed marketing site and inbound funnel.
Re-platformed marketing site and inbound funnel, pipeline up 3 to 4x in two quarters.
i
This is a representative engagement pattern, not a specific named client. Numbers are typical of the work we ship in this category. We share named references on a private intro call, with the client’s explicit permission.
Engagement · 5 monthsB2B SaaS
Illustrative
3 to 4x
Pipeline growth
−40%
CAC reduction
0.9s
p75 LCP
Challenge
A category-leading analytics product had outgrown its marketing site and inbound funnel. Page speed was poor, the IA hadn't been touched in two years, and pipeline had stalled despite growing demand.
Approach
- Re-platformed onto a modern, content-first stack with a tight design system.
- Rebuilt the inbound funnel: programmatic landing pages, lifecycle nurtures, ABM enrichment.
- Wired weekly executive reporting against pipeline, not vanity metrics.
Outcome
Pipeline grew 3.4x over two quarters with a 42% reduction in CAC. Page experience moved from 'embarrassing' to 'competitive advantage'.
Brief us on your engagementHow we ran it
The shape of the engagement.
Design system & build
Tight token system, headless CMS modeling, key page comps, programmatic templates.
Migrate & launch
URL mapping, redirects, performance pass, analytics, lifecycle wired into HubSpot.
Compound
Editorial content, ABM enrichment, weekly pipeline review with the exec team.
Services involved
Capabilities we deployed.
Stack we shipped with
The tools that did the work.
Next.js
Sanity
HubSpot
Segment
GA4
Vercel
Cloudflare
Looker Studio
By the numbers
B2B analytics SaaS · the result.
Metrics agreed in week one, reviewed weekly with the sponsor and reported quarterly to the exec team.
- Real metric, not vanity. Reviewed weekly.
- Multiple capabilities, one accountable team.
- Stack chosen for fit, not familiarity.
3.4x
Pipeline growth · 2 quarters
-42%
CAC reduction
0.9s
p75 LCP at launch
+186%
Organic sessions · 12 months
"A complete redesign and engineering overhaul, paired with full-funnel demand programs that scaled qualified pipeline without scaling spend."
More work
Other engagements worth a look.
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