Audit & strategy
Funnel deep-dive, content inventory, SEO and CRO audit, target persona work.
B2B analytics SaaS. Re-platformed marketing site and inbound funnel.
Re-platformed marketing site and inbound funnel, built to grow qualified pipeline.
i
This is a representative engagement pattern, not a specific named client. The metrics listed are what this kind of work is measured on, not results. We share named references on a private intro call, with the client’s explicit permission.
Engagement · 5 monthsB2B SaaS
Illustrative
Pipeline
Qualified pipeline
CAC
Acquisition cost
LCP
Page speed, p75
Challenge
An analytics product had outgrown its marketing site and inbound funnel. Page speed was poor, the IA hadn't been touched in two years, and pipeline had stalled despite growing demand.
Approach
- Re-platformed onto a modern, content-first stack with a tight design system.
- Rebuilt the inbound funnel: programmatic landing pages, lifecycle nurtures, ABM enrichment.
- Wired weekly executive reporting against pipeline, not vanity metrics.
Outcome
Designed to grow qualified pipeline while holding acquisition cost, with page speed treated as a launch requirement rather than a nice-to-have.
Brief us on your engagementHow we ran it
The shape of the engagement.
Design system & build
Tight token system, headless CMS modeling, key page comps, programmatic templates.
Migrate & launch
URL mapping, redirects, performance pass, analytics, lifecycle wired into HubSpot.
Compound
Editorial content, ABM enrichment, weekly pipeline review with the exec team.
Services involved
Capabilities we deployed.
Stack we shipped with
The tools that did the work.
Next.js
Sanity
HubSpot
Segment
GA4
Vercel
Cloudflare
Looker Studio
What we measure
B2B analytics SaaS · the scorecard.
Metrics agreed in week one, reviewed weekly with the sponsor and reported quarterly to the exec team.
- Business metrics, not vanity metrics.
- Multiple capabilities, one accountable team.
- Stack chosen for fit, not familiarity.
Pipeline
Qualified pipeline, reviewed weekly
CAC
Customer acquisition cost
LCP
Page speed at p75
Organic
Organic sessions
"A complete redesign and engineering overhaul, paired with full-funnel demand programs designed to scale qualified pipeline without scaling spend."
More work
Other engagements worth a look.
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