Voice mining
Five years of archive analysed for voice, structure, beats, and recurring patterns.
Digital publisher. Editorial AI copilot built to lift output without lowering quality.
Editorial AI copilot built to lift output without lowering quality.
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This is a representative engagement pattern, not a specific named client. The metrics listed are what this kind of work is measured on, not results. We share named references on a private intro call, with the client’s explicit permission.
Engagement · 3 monthsMediaAI in production
Illustrative
Output
Articles per week
Engagement
Time on page
Quality
Reader complaints
Challenge
A digital publisher needed to lift output without compromising voice or quality, and wanted AI to amplify the editorial team, not replace it.
Approach
- Voice-tuned generative drafting trained on five years of editorial archive.
- An editor-first review console: every assist labelled, every change tracked.
- Fact-check tooling and citation requirements baked into the workflow.
Outcome
Designed to lift weekly output without lowering quality. Editors stay editors: every AI assist is labelled and every claim is cited.
Brief us on your engagementHow we ran it
The shape of the engagement.
Editor console
Built the review surface: every AI assist labelled, every change attributable.
Fact-check + citations
Required citation pipeline, hallucination guardrails, beat-specific grounding.
Roll out by desk
News, reviews, features. Each desk onboarded with a senior editor as champion.
Services involved
Capabilities we deployed.
Stack we shipped with
The tools that did the work.
Anthropic Claude
OpenAI GPT-4o
Cohere Reranker
pgvector
Next.js
WordPress VIP
Datadog
What we measure
Digital publisher · the scorecard.
Metrics agreed in week one, reviewed weekly with the sponsor and reported quarterly to the exec team.
- Business metrics, not vanity metrics.
- Multiple capabilities, one accountable team.
- Stack chosen for fit, not familiarity.
Output
Articles per week
Engagement
Time on page
Quality
Reader complaints on AI pieces
Citations
Sources on every shipped piece
"Voice-tuned generative drafting, fact-check tooling, and an editor-first review console, designed alongside the editorial team, not over them."
More work
Other engagements worth a look.
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