Voice mining
Five years of archive analysed for voice, structure, beats, and recurring patterns.
Digital publisher. Editorial AI copilot lifted output 35 to 40% with no measurable drop in quality.
Editorial AI copilot lifted output 35 to 40% with no measurable drop in quality.
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This is a representative engagement pattern, not a specific named client. Numbers are typical of the work we ship in this category. We share named references on a private intro call, with the client’s explicit permission.
Engagement · 3 monthsMediaAI in production
Illustrative
+38%
Articles per week
+12%
Time on page
0
Reader complaints
Challenge
A digital publisher needed to lift output without compromising voice or quality, and wanted AI to amplify the editorial team, not replace it.
Approach
- Voice-tuned generative drafting trained on five years of editorial archive.
- An editor-first review console: every assist labelled, every change tracked.
- Fact-check tooling and citation requirements baked into the workflow.
Outcome
+38% articles per week, +12% time on page, zero reader complaints. Editors stayed editors.
Brief us on your engagementHow we ran it
The shape of the engagement.
Editor console
Built the review surface: every AI assist labelled, every change attributable.
Fact-check + citations
Required citation pipeline, hallucination guardrails, beat-specific grounding.
Roll out by desk
News, reviews, features. Each desk onboarded with a senior editor as champion.
Services involved
Capabilities we deployed.
Stack we shipped with
The tools that did the work.
Anthropic Claude
OpenAI GPT-4o
Cohere Reranker
pgvector
Next.js
WordPress VIP
Datadog
By the numbers
Digital publisher · the result.
Metrics agreed in week one, reviewed weekly with the sponsor and reported quarterly to the exec team.
- Real metric, not vanity. Reviewed weekly.
- Multiple capabilities, one accountable team.
- Stack chosen for fit, not familiarity.
+38%
Articles per week
+12%
Time on page
0
Reader complaints on AI pieces
100%
Citations required on shipped pieces
"Voice-tuned generative drafting, fact-check tooling, and an editor-first review console, designed alongside the editorial team, not over them."
More work
Other engagements worth a look.
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